Skip to main content

In-Vehicle Commerce: Revolutionising payments and business on the move

Published on January 23, 2024

2 min

Capture d'écran du livre blanc sur le paiement en mobilité

Extract of the executive summary

In the wake of a global energy transition, the automotive industry is undergoing a massive transformation, driving the emergence of disruptive business models. For many key stakeholders in the in-vehicle ecosystem, including car makers, retailers, payment providers, banks, telcos and technology firms, new opportunities are appearing for them to offer the best customer service.

In-vehicle commerce is a growing trend that is revolutionising the way people purchase goods and services while on the go. This concept involves leveraging the advanced technologies found in modern vehicles to facilitate transactions and provide a seamless shopping experience for consumers.

With the integration of smart payment systems and intuitive interfaces directly into a car’s dashboard, drivers can now make purchases with ease for things like EV charging, tolling, ordering food or booking a hotel room. Additionally, in-vehicle commerce is also being used to offer personalised recommendations and promotions, as well as to provide software  upgrades and digital services such as car ambiance or extra engine power. In-vehicle  commerce is a promising, emerging channel, delivering convenient and stress-free services to consumers, during their journeys. In this context, we believe that an open ecosystem  providing secure and frictionless payments will help drive revenue, reduce costs and  increase satisfaction.

Authors

  • Colombe Herault

    Research Development and Innovation Manager (Worldline)

  • Minh Le

    Head of Connected Vehicle & Emerging IoT Offerings (Worldline)

  • Emmanuel Le Huérou

    Head of Research Program & Senior Orange Expert

  • François Toutain

    Senior Researcher & Orange Expert (Orange)