In-vehicle commerce is a growing trend that is revolutionising the way people purchase goods and services while on the go. This concept involves leveraging the advanced technologies found in modern vehicles to facilitate transactions and provide a seamless shopping experience for consumers.
With the integration of smart payment systems and intuitive interfaces directly into a car’s dashboard, drivers can now make purchases with ease for things like EV charging, tolling, ordering food or booking a hotel room. Additionally, in-vehicle commerce is also being used to offer personalised recommendations and promotions, as well as to provide software upgrades and digital services such as car ambiance or extra engine power. In-vehicle commerce is a promising, emerging channel, delivering convenient and stress-free services to consumers, during their journeys. In this context, we believe that an open ecosystem providing secure and frictionless payments will help drive revenue, reduce costs and increase satisfaction.

In-Vehicle Commerce, a white paper co-authored by Orange and Worldline
23.01.2024by Colombe Herault et al.
Authors
Colombe Herault
Research Development and Innovation Manager (Worldline)
Minh Le
Head of Connected Vehicle & Emerging IoT Offerings (Worldline)
Head of Research Program & Senior Orange Expert
François Toutain
Senior Researcher & Orange Expert (Orange)
